How to Become a Social Media Manager: As the production capacities, branding and interaction among consumers increase due to the evolution of the internet, mobile phone and other gadgets. Marketing a product also took 360 degrees turn in terms of communication, reachability and understanding of consumers. It has become far easier to relate to the market demand, understand your niche and deliver accordingly.
Marketing has become this efficient because of various helping factors as we dig deep into the digital age. The concept of Digital Marketing, along with Traditional Marketing, can outreach new customers.
What is the Importance of Social Media Marketing?
As mentioned earlier, digital marketing, including social media marketing, helps traditional marketing and the business world.
It Helps in Creating Brand Awareness
Social Media Marketing and pay-per-click strategies evolved because most target customers invested their time on Google and social media websites like Facebook, Twitter, LinkedIn, Pinterest etc. Digital Marketers harvested this opportunity by creating brand awareness on these social media platforms and being able to connect with their audience.
It is Very Cost-Effective Compared to Traditional Marketing
Though traditional marketing hasn’t lost its charm, one major drawback was that it was time-consuming and costly compared to various social media marketing tools. Let’s say we advertise our brand through hoardings, pamphlets, newspaper advertising, etc. These strategies are costly, time-consuming and don’t guarantee a proper reach. Because most of the time the customers are so overwhelmed by the information so they tend to ignore what we feed them.
As mentioned earlier, most of the world’s population is sitting on social media. You can reach them on their laptop during work or leisure time on phones and tablets. They are very prominent and active there. Social media also give you leverage to choose your audience according to different categories selection.
You can go global and reach an audience that was impossible to reach through traditional marketing. This whole strategy is very cost-effective, guarantees maximum reach, and gives you a good chance to go viral globally. In short, it has a good chance of success than traditional marketing.
Social Media Marketing Helps in Building a Loyal Customer Base
Through social media platforms, companies can generate various benefits for their customers. Building a loyal customer base is easy by properly using these platforms. Brands feed their customers various information like discounts, webinars, personal information etc. All these things help brands to create a loyal customer base.
It is Very Easy to Measure the Return on Investments
While you run a campaign on social media, you can choose your customer base. You can choose your audiences based on their demographics, liking, income base, or gender.
Social media platforms provide various tools to target or even retarget your customer base. Let’s say you run a discounted sales campaign on various social media platforms. These platforms give you so much freedom that you can measure even the tiny details and generate your exact ROIs.
You can calculate the reach of your campaign and the customers who are clicking on your social media advertisement and buying the product. You can retarget the audience who shows interest in your previous campaigns. All this information helps the marketer to work precisely on their sales funnel.
It Helps to Increase Brand Awareness and Increase the Traffic
You can easily divert the traffic through your social media profile to your website. Suppose you are running a brand awareness campaign on social media where you are educating your audience about some new product line that you will introduce this summer.
Creatively you can indulge your customer with short information and redirect them to your websites by making them click on the links you have provided. Rising traffic on your website can ensure your brand awareness and even guarantee your sales.
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Important Skills One Should Be Aware of to Become a Social Media Manager
As a social media manager, you have to be very smart, flexible with your approach and innovative. Though, there are various different traits that are required to become a social media manager these are,
You Need to be Well-Versed in the Technology, and its Effective Use
As mentioned earlier in the blog, you need to be very smart and innovative instead of being too theoretical about this skill. Social media is a part of evolving technology, and since its inception, there have been many changes in its approach.
To understand different guidelines that different social media giants like Facebook, Twitter and LinkedIn have come across. These are called algorithms or different sets of rules on how a social media platform works.
Being a smart social media manager, one will use all these algorithms and other different rules to their benefit. From time to time, these platforms come up with different guidelines for their users and marketers, to be able to use them for their benefits requires you to be tech-savvy and understand basic technical terminologies.
Good at Creating Visuals and Design
It is a well-known fact that your creativity speaks out as how you indulged your audiences through your graphics and designs. The end customer is always engaging themselves in a well-designed advertisement. It should soothe your eyes. It is well-demanded from a social media manager profile that you either know how to create a good design or can instruct someone from your team what should be the ideology behind the graphics.
There are various online tools like Canva. The social media manager should be well aware of these online tools and will be able to use them when necessary.
Able to Create Content and Video Editing
As content is always considered the “King” in the field of online marketing. A Social Media manager should be well-versed in content creation, placement, and regular updating of the content. In some cases where a specialized Content Writer is responsible for creating the content, the Social Media Manager should know what to write, how to write, and the meaning content can convey. After looking at it all, they may be able to instruct the Content Writer properly.
Video is gaining much popularity these days as the audience is slowly shifting from reading to video content. The Social Media Manager should be very smart and innovative and be able to create stunning videos which are more highly engaging and productive than explicit content.
Good Analytics and Marketing Skills
To be good at Analytics means understanding the social media platform thoroughly. A Social Media Manager effectively uses different market skills keeping harmony with different algorithms.
In social media, productivity can be predicted by the campaigns running and how they perform on the platform. A manager should be able to understand the campaign productivity and be able to modify and alter it accordingly.
Leadership Qualities and Team Building
Social Media Manager is a leader who will spin their team, which includes different members in different domains. Content Writers, Video Editors, Campaign Managers etc.
A social media manager should be able to direct their team and mentor doing particular domain work. In some big organizations, Social Madia Managers are recruited specially to direct a social media team.
How to become a Social Media Manager?
- Now various universities started dedicated Digital Marketing courses. Many institutes provide a diploma or certification which will help you kick-start your carrier in Digital Marketing.
- Once you get the necessary education as a social media marketer, you must polish your learning by digging deep into your learning; being an intern will be helpful.
- After you establish your social media presence with some experience, it is considered to apply for high authority jobs. You must regularly update your learning and enhance it with new certificates in the same domain.
Social Media Manager Salary
According to a recent survey, the demand for social media marketing increased by 116 %. The social media manager is a very vibrant post, and the perks being offered to this position in the USA, according to Glassdoor, is $74,367 (July 2022)